Federico Martin
ESEN
Work

Case · Interactive experiences

Studio Liebre: interactive experiences for brands

An AI trivia on a touch totem for the CNP Seguros booth at Expoestrategas 2026, played by visitors all day long.

The AI trivia at the CNP Seguros booth, Expoestrategas 2026.
Role
Product engineering: scope with the studio and CNP Seguros, build and on-site setup at the event
Year
2026
Where it runs
Touch totems, event projections, interactive brand websites and retail stores
Status
Live

The brief

For its booth at Expoestrategas 2026, CNP Seguros needed a trivia game on a touch totem that gave every participant an AI-generated image to take home on their phone. The deadline was two weeks away.

At a booth there is no second chance: if the internet drops or a provider fails, the line stalls in front of the brand.

What I built

  • First, the full flow working end to end

    Trivia, AI-generated image, QR code and a share page on the phone. Then the branding, the idle video and a backup AI provider.

  • Built so the line keeps moving

    The trivia and the idle video work offline. For the images, if the main AI provider fails, a backup one takes over. The day before, I set up and tested the touch screen at the booth myself.

  • Participant data, the same day

    Participant data is exported when the event closes, ready for the prize draw.

In their words

“We had two weeks for the CNP Seguros trivia at Expoestrategas. Federico built the whole thing, tested it at the booth, and on the day of the event it ran without a hitch.”

Studio Liebre

Other experiences

Beyond events, I built web experiences with 3D, camera and sound, published on the Studio Liebre site. Try them in the browser.

See the experiences on studioliebre.com (opens in a new tab)

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