# Studio Liebre: interactive experiences for brands

An AI trivia on a touch totem for the CNP Seguros booth at Expoestrategas 2026, played by visitors all day long.

## Facts

- **Role:** Product engineering: scope with the studio and CNP Seguros, build and on-site setup at the event
- **Year:** 2026
- **Where it runs:** Touch totems, event projections, interactive brand websites and retail stores
- **Status:** Live
- **Link:** [studioliebre.com](https://studioliebre.com/#experiencias)

## The brief

For its booth at Expoestrategas 2026, CNP Seguros needed a trivia game on a touch totem that gave every participant an AI-generated image to take home on their phone. The deadline was two weeks away.

At a booth there is no second chance: if the internet drops or a provider fails, the line stalls in front of the brand.

## What I built

### First, the full flow working end to end

Trivia, AI-generated image, QR code and a share page on the phone. Then the branding, the idle video and a backup AI provider.

### Built so the line keeps moving

The trivia and the idle video work offline. For the images, if the main AI provider fails, a backup one takes over. The day before, I set up and tested the touch screen at the booth myself.

### Participant data, the same day

Participant data is exported when the event closes, ready for the prize draw.

## In their words

> We had two weeks for the CNP Seguros trivia at Expoestrategas. Federico built the whole thing, tested it at the booth, and on the day of the event it ran without a hitch.
>
> Studio Liebre

## Other experiences

Beyond events, I built web experiences with 3D, camera and sound, published on the Studio Liebre site. Try them in the browser.

[See the experiences on studioliebre.com](https://studioliebre.com/#experiencias)

**Have an event or a brand activation coming up? Tell me the date and the idea.**

## Next case

[PAS: AI assistant for insurance brokers](https://fedemartin.com.ar/en/pas/index.md): Clients, policies, premium payments and claims, organized just by talking to Claude or ChatGPT.

## Contact

Have a project or a process to automate? Tell me how you work today and I'll get back to you to set up a call.

I'm also open to Product Engineer or Forward Deployed Engineer roles.

- Email: [federicohmartin@gmail.com](mailto:federicohmartin@gmail.com)
- LinkedIn: https://www.linkedin.com/in/federicohmartin
- GitHub: https://github.com/FedericohMartin
- Resume (PDF): https://fedemartin.com.ar/cv/federico-martin-cv-en.pdf

## Links

- [Web version of this page](https://fedemartin.com.ar/en/liebre/)
- [Versión en español](https://fedemartin.com.ar/es/liebre/index.md)
- [Sitemap](https://fedemartin.com.ar/sitemap.xml)
- [Summary for AI agents (llms.txt)](https://fedemartin.com.ar/llms.txt)